We build disruptive companies.
The Encore Company is a startup studio building
market disruptive businesses that can scale globally, based in South Korea and Singapore.
Since 2017, Encore has been expanding rapidly, establishing market presence in Singapore, Mongolia, Korea, Taiwan, Russia, and the United States, with more to come.
The Encore Company was started by the founders of Tmon (a leading e-commerce platform in Korea) and Pikicast (a leading news & entertainment app in Korea) in 2017.
Test product-market fit with agility
Utilize Encore's global network to expand to other markets
The Encore Approach
Explore categories where Korea is a trend-leader or has a competitive advantage
Other members of Encore and its portfolio companies hail from top VC-backed startups in Asia.
Given the team’s extensive experience, Encore’s companies can iterate with agility and make fewer execution mistakes.
The Gifting Company
Every woman has her own fit. Every woman, regardless of her body type, becomes more beautiful and healthy when she finds it. The Gifting Company's underwear brand "Inthewear" helps women find their fit and wear their confidence.
Inthewear has launched Korea's first-ever underwear subscription program, [Monthly, gasm]. Due to the program's success, Inthewear is experiencing 1000% monthly growth. Inthewear is disrupting the women's underwear industry, with the slogan [healthy, beautifully].
Social Club is an exclusive platform where top brands can find and collaborate with social influencers. Currently, Social Club is focused on partnering with top influencers to market and sell beauty brands to their followers. Given the widespread popularity and global scalability of K-beauty, as well as the high adoption rate of social media, Korea is the best place to scale an influencer-driven cosmetics platform.
Mr.Camel is Gen Z’s go-to platform for authentic, second-hand luxury goods. The sale of used designer products has been gaining popularity online, but many buyers don't realize fake goods are surprisingly prevalent. Mr.Camel is here to guide customers through their journey to discover and secure authentic pre-owned luxury items that meet their needs.
At Encore, we believe people are our most important asset.
We believe in hiring only the best and fostering an environment where everyone can challenge each other and learn. Only when the team is comprised of strong, dedicated individuals and everyone is aligned with the vision can you experience the speed of execution we at Encore strive for. We don’t necessarily look for people with longstanding careers or fancy titles.
Here is what we look for in Encore’s people:
People looking to grow. We want to work with people on their steepest upward trajectory.
Proactive people. We look for people who can turn problems into solutions and solutions into action.
People who are not afraid of change or uncharted territory. We look for people willing to place bets.
Execution-driven people. While we like thinkers, we believe thoughts are only valuable to the extent they are implemented.
People who are customer-obsessed. We look for people who understand that ultimate stakeholder is the customer and monitors customer feedback to improve the incremental 1%.
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